• I have a tradition of starting every new blog with a 'Hello World' message. And traditions have to be honored. In this case it's not the first article on this blog, but it is in fact the first one you can read as visitor of Shareforce. Since Thursday afternoon we have a brand new responsive website.
  • Both the Apple appstore and Google Play now offer more than 700,000 apps each. Consumers spend an average of two hours a day on apps. The average usage time has doubled in the last two years. But there is also a fierce competition among apps. About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful of apps at a time. How can you overcome this fierce competition and be noticed? This article gives you 10 tips that put you on the right track, so your app can be a true success.
  • Branded apps can be a success when done the right way. Coca-Cola proves this with their 'Chok!, Chok!, Chok!' concept. In support of a local TV campaign the company launched an interactive app. When the ad was showed on TV the public had the opportunity to win prizes, discounts and mobile games. All they had to do is shake their mobile rapidly to catch the tumbling Coca-Cola bottle caps.
  • Nearly five years after Apple launched the first appstore, the worldwide revenue for apps is expected to grow with 62% to 25 billion dollars this year. Both the Apple appstore and Google Play now offer more than 700,000 apps each. In early 2010, the Apple appstore offered around 140,000 apps. The Wall Street journal has a nice background article about apps in which it quotes from a Gartner research and some other sources.