• M-commerce strategy tips

    17 December 2013
    Mobile commerce is growing at a rapid pace. According to industry organization Thuiswinkel.org millions of consumers shop on their mobile and spend about a billion euro per year on their smartphone and tablet. Time to give some thoughts to a solid mobile commerce strategy! In this article some tips and steps you can take to succeed with m-commerce.
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  • Social, local and mobile overview

    05 December 2013
    In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.
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  • Responsive design roadmap

    05 September 2013
    The digital world is getting more mobile every day. Desktops loose market share but smartphones and tablets are on the rise. There are three possible strategies for companies to adapt to this mobile trend. Invest in native apps (iOS, Android etc.), develop a mobile website (m.site.com) or choose for a responsive design. Which strategy you choose depends on a number of criteria.
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  • Five important trends in web design

    06 August 2013
    There is a lot going on in web design. If you have a website that has been developed more than three years ago, it will look old fashioned right now. Time for an update! That’s why we have put together the five most important trends in web design for you.
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  • Bootstrap makes it easy

    30 July 2013
    Twitter Bootstrap is an intuitive and powerful framework for a fast and easy development of modern websites and web applications. In this article I will briefly explain the basics and give you 10 reasons why you should use Bootstrap for your next web project. The most important advantage of Bootstrap is that is saves you a lot of time and therefore development money.
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  • Is your e-mail responsive or scalable?

    11 July 2013
    More and more e-mail is being read on a smartphone. According to US statistics about 36% of all consumers read their e-mail on a mobile. But companies are not all ready for this mobile future and in most cases only have optimized their e-mail for the desktop. And that again results in the fact that 44% of consumers think your e-mail is hard to read.
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  • Responsive design the new standard

    04 June 2013
    More and more websites are visited from a mobile device. A responsive website that adapts to the screen of the visitor is a must and the new standard. A responsive design looks good on a smartphone, tablet and desktop. It automatically adapts to serve an optimal user experience.
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  • Apps dominate the mobile web

    09 April 2013
    US consumers spend 2 hours and 38 minutes per day on their smartphones and tablets. Apps are more popular than mobile websites. Consumers spend 80% of their time in apps and 20% on the mobile web.
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  • Hello mobile world!

    29 March 2013
    I have a tradition of starting every new blog with a 'Hello World' message. And traditions have to be honored. In this case it's not the first article on this blog, but it is in fact the first one you can read as visitor of Shareforce. Since Thursday afternoon we have a brand new responsive website.
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